I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL shorteners earlier in my marketing career.
What do you do with really long links?
What if you want to track the results?
What if the link—long and unwieldy—upstages the content?
So, if you’re new to the world of URL shorteners—much like I’ve been—here’s a list of things you may find helpful to know!
About URL shortening …
If you’re new to the social media marketing space, you’ve probably caught on to one of our dirty little secrets.
Links can be a little unwieldy sometimes.
They can get long.
They can get a little complex (especially when you’re tracking them).
Sometimes they can be a bit distracting.
And if you’re trying to share helpful information with a growing audience, then you don’t want the links to all that golden content to upstage your efforts!
Thank goodness for URL shorteners.
(Here’s an example, with pomeranians, of a long link that’s been shortened to buff.ly/1irhfHu.)
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